Leadership Change Announcement

Casio America, Inc. has appointed Dave Shaw to serve as their new Director of Marketing which represents a crucial leadership change for the company. The announcement occurred on February 18, 2026, from Jersey City, New Jersey according to PR Newswire. Shaw takes over the position from Sue VanderSchans who worked at the company for more than three decades before her retirement.

Background and Experience of Dave Shaw

Dave Shaw began his career with Casio America in January 2021. He worked as Senior Manager of Digital Marketing for the Education Technology Division before he received his promotion. Shaw developed marketing strategies while improving data analysis practices to help Casio establish itself in the changing education market.

Shaw has more than ten years of professional experience which includes work in both consumer electronics and real estate franchising. Shaw uses data analysis to create brand stories while he leads his team to deliver value to their audience. His background supports Casio's mission to upgrade its communication methods and develop its presence in various markets.

Role and Responsibilities

Shaw will direct the integrated communication programs of Casio America as its marketing director. His responsibilities include:

 

• Corporate storytelling and external communications

 

• Oversight of PR strategies and agency relationships

 

• Direction of executive communication efforts

 

• Strategic support for major product launches and trade shows

 

Shaw will also work closely with Casio’s global leadership to ensure consistent brand messaging across platforms.

Leadership Perspective

Yusuke Suzuki, President and CEO of Casio America, explained that Dave Shaw functions as an essential employee because he possesses deep knowledge of their business operations. The President showed that he values Shaw's work because he can balance artistic ideas with practical business plans.

Dave Shaw expressed his enthusiasm for the project because he wanted to develop Casio's current operations while increasing brand connections with customers and educators and musicians and business partners throughout the country.

Legacy of Sue VanderSchans

Shaw succeeds Sue VanderSchans, who retires after decades of influence on Casio’s marketing communications. VanderSchans played a major role in guiding corporate marketing strategies across several business units, which she accomplished through her extended period of service to the company.

About Casio America

Casio America operates as the United States division of Casio Computer Co., Ltd. The company markets and distributes a wide range of products, including timepieces, electronic musical instruments, calculators, and education technology solutions. Casio maintains product innovation and quality standards across all its product lines because these values represent the company's core belief system of "creativity and contribution."