An honest look at the agencies that actually deliver results for SaaS companies.

Hiring a SaaS content marketing agency can dramatically accelerate your growth, but finding the right one is harder than it should be. With nearly a billion search results for "content marketing agency" on Google, the signal-to-noise ratio is terrible. If you are in cybersecurity specifically, directories like Cybersecurity Marketing Agencies can help narrow the field. But for a broader SaaS audience, you need a guide that evaluates agencies on what actually matters: past results, pricing transparency, and process.

That is what this guide does. We reviewed ten agencies that consistently deliver for SaaS companies across different verticals and figured out what kind of business each one fits best. These are not fly-by-night operators. They partner with clients for the long term and can show real results from working with SaaS brands across SEO, AI visibility, demand generation, and customer acquisition.

 

What to Look for Before You Hire

Pricing. SaaS content marketing agency retainers typically range from $1k to $10k+ per month. Individual assets (blogs, whitepapers, landing pages) run $500 to $4,000. Most agencies cannot quote without assessing your needs first, so raise pricing early in the conversation.

Past work. Case studies are cherry-picked by definition, but they still reveal what verticals an agency knows, what methods they use, and what kind of results they have delivered. Ask for samples from SaaS clients in your space.

Process. What exactly are you getting? Does the price include SME interviews or original research? How hands-on do you need to be on edits? Do they handle SEO and keyword research for both traditional search engines and AI-powered search like Perplexity and ChatGPT? And critically, what metrics do they report on: qualified leads or just traffic numbers?

Quick-Reference Comparison

Agency	Best For	Starting Price	Specialty
Content Visit	Cybersecurity & technical B2B SaaS companies	$3k/mo	Cybersecurity SEO + Content
The Optimist	Full-service content marketing outsourcing	$10k/mo	Content + Distribution
Beam Content	Overloaded SaaS marketing teams	$7.5k/mo	Content Creation
Campfire Labs	Big brands wanting journalistic content	$5k/mo (recurring)	Story-Driven Content
Foundation	Non-tech B2B brands in manufacturing etc.	Not disclosed	B2B SEO + Research
Codeless	Enterprises scaling content output	$7.5k/mo	Content at Scale
Flying Cat Marketing	HR tech SaaS companies	$13.5k/mo	HR Tech SEO
Animalz	Enterprise companies and late-stage startups	~$10k/mo	Enterprise Content
Grow and Convert	Businesses linking content to conversions	$10k/mo	Conversion-Focused

 

1. Content Visit: Best for Cybersecurity and Technical B2B SaaS

Content Visit is a content-focused digital marketing agency built specifically for technical SaaS companies. Led by experienced cybersecurity writer and strategist Laura Martisiute, the agency has helped dozens of SaaS companies (including Series A startups and post-acquisition vendors) use content to drive measurable outcomes: SEO growth, sales enablement, and product education.

Content Visit won the "Best Cybersecurity Marketing Agency" award at the 2025 Cybersecurity Excellence Awards and has over six years of experience helping cybersecurity companies generate leads and increase visibility through content marketing.

They are a strong fit if you are a technical B2B SaaS brand in cybersecurity, data privacy, or infrastructure; if you want a hybrid SEO + content creation partner rather than a blog mill; if you need senior writers who can interview subject matter experts; or if you have a solid strategy but struggle with content execution.

Content Visit can act as a content creation agency, a SaaS SEO agency, or both. Their process starts with your products and target audience, producing journalistic content with SEO best practices applied throughout. They handle everything from keyword research and content planning to writing blogs, web copy, newsletters, whitepapers, and measuring results.

Pricing: $3k/month retainers, plus per-asset work available.

Best for: Technical companies in cybersecurity, privacy, or tech that want expert content at an affordable price.

2. The Optimist: Best for Full-Service Content Outsourcing

The Optimist is a content marketing agency that works with SaaS "product-led companies." Their approach combines content creation with targeted outreach and link-building to develop growth strategies. This distribution-first mindset is their differentiator: they build a distribution plan alongside every piece of content to maximize its impact.

Two things stand out about The Optimist. First, they maintain a solid collection of SaaS content marketing resources on their site. Second, they are refreshingly transparent: you can follow the founder on Reddit, where he posts annual updates about the agency's growth.

Best for: SaaS companies that want to outsource their entire content marketing workload.

3. Beam Content: Best for Overloaded Marketing Teams

Beam Content provides content creation and content repurposing services to SaaS businesses. The company establishes its unique identity through its distinctive brand voice and corporate identity. They maintain an active presence on social media while demonstrating their ability to capture a brand's distinct vocal style through their case studies, which also show their expertise in developing innovative approaches to technical SaaS industry topics.

The "revenue ecologists" content campaign which the company developed for a revenue SaaS provider represents their most impressive work.

Beam Content focuses exclusively on creating new content and transforming existing content into other formats. The company does not offer SEO link building services, so customers who require that service need to make separate arrangements.

Best for: Overloaded SaaS marketing teams that need content production capacity.

4. Campfire Labs: Best for Journalistic, Story-Driven Content

Campfire Labs provides "story-driven content marketing" services that include a strong journalistic component. Their team is made up of former journalists, and it shows in the quality of their output. The content they produce exists to answer the key question of their story. Their blog features engaging interviews with marketing leaders while they contribute a portion of their earnings to environmental initiatives.

Best for: Established brands that want to stand out with journalistic content.

5. Foundation: Best for Non-Tech B2B Brands

Foundation is a straightforward content marketing agency that suits B2B SaaS brands in less "glamorous" verticals. They do not just create content; they also plan B2B SEO strategies and conduct original market research on behalf of their clients. They work with companies in verticals ranging from education and SaaS to what they jokingly call "boring" industries like manufacturing.

Best for: Manufacturing companies and other non-tech brands looking to make an impact with content marketing.

6. Codeless: Best for Scaling Content Production

Codeless is a content production agency that helps enterprises and brands to increase their content output while maintaining their existing quality standards. They create structured processes that enable brands to generate three hundred articles every month which they use to build their SEO capabilities and target challenging keywords. A partnership with Monday.com which produced a 1,000% traffic increase serves as one of their showcase results.

Best for: Large organizations and enterprises that want to produce content at scale.

7. Flying Cat Marketing: Best for HR Tech SaaS

Flying Cat Marketing operates as an SEO and content marketing agency which serves B2B SaaS companies and currently focuses its operations on the HR technology sector. The company provides two core benefits to its clients which include developing SEO-friendly content and employing in-house writers who specialize in HR content creation. The complete SEO services they offer would perfectly match the requirements of a mid-sized HR technology startup.

Best for: B2B SaaS companies in HR tech looking for specialized content and SEO strategy.

8. Animalz: Best for Enterprise and Late-Stage Startups

Animalz is an early leader in content marketing which provides first-rate services to enterprise companies, startups, and VC firms. The company provides complete services which include strategy development and content creation, and it has served clients across various industries, including Frontify and Exer Health.

Best for: Enterprise companies and late-stage startups.

9. Grow and Convert: Best for Conversion-Focused Content

Grow and Convert built their reputation through YouTube tutorials and myth-busting videos about content-led conversions. The organization uses a four-step process which includes Content Strategy and Writing and Promotion and Conversions to achieve business results through their content. They also run PPC alongside content marketing.

Best for: Businesses that want to directly link content output to measurable conversions.

 

How to Choose the Right Agency for Your SaaS Company

Start by asking whether you actually need agency support right now. For very early-stage SaaS brands, founder-led content is often the better move before hiring externally.

When you are ready, draw up a short list based on your vertical and budget. Go on discovery calls. Do a vibe check: are you going to work directly with the people you talk to, or will you get lost in a chain of account managers? Smaller boutique agencies tend to be the best option for most brands with less than $50 million in funding or revenue.

If you are specifically in cybersecurity or infosec, Cybersecurity Marketing Agencies maintains a directory of agencies that specialize in the space, which can save you significant research time.

And one more thing: if an agency describes itself as "AI-powered," be cautious. You can likely DIY the same output for much less. The agencies worth hiring are the ones with real writers, real subject matter expertise, and a track record of real results.