Nordstrom Opens the Curtain on Its Biggest Shopping Event

For years, Nordstrom has been providing shoppers with an advanced preview of their eagerly awaited Anniversary Sale, thus enabling shoppers to make wish lists before the sale commences. The anniversary sale is one of the most successful sales campaigns of the store because of the unique nature of discounting new fall products instead of selling old ones.

The sale will begin on July 18 until August 9. As usual, Nordstrom card members will be able to participate in the sale a bit earlier depending on their level of membership.

Early Access Rewards Loyal Customers

Nordstrom’s loyalty members will be able to shop through an access-tiers system. Icon members will be the first customers who will be allowed to make purchases on July 14. Ambassador members will get access on July 15 while the Influencer members will be able to do it on July 16. The company claims that the new system allows loyal customers to purchase desired items before they are sold out.

There is a possibility to view all the items, create a wishlist before the start of the event and plan purchases beforehand. It has become a rather popular service as the majority of best-selling products tend to run out quickly.

New Season Styles Take Center Stage

In contrast to other seasonal sale events, the Nordstrom Anniversary Sale features fall collection products available at reduced prices before the beginning of the season. The sale includes various types of products ranging from clothes and footwear to bags, beauty products, home and travel items.

Among others, the featured products include products of popular brands such as Staud, Natori, Spanx, Dyson and NARS. The fashion, beauty and home product categories remain key elements for attracting shoppers due to discounts on luxury items that are not frequently on sale otherwise.

Planning Ahead Can Help Shoppers Save

The experts have stated that customers should go through the preview catalogue before embarking on the shopping spree. The making of a wish list will make it easier for the customers to exit the store quickly as soon as their shopping time slot comes up.

Popular collections in the field of beauty products, fashion and designer accessories are likely to draw much attention during the event.

A Signature Retail Event

The Anniversary Sale still stands out among other retail campaigns because of the discounts offered for the newly arrived items instead of the old stock. It has been beneficial for Nordstrom, creating a sense of excitement among customers in advance about the sale, as well as enabling them to purchase the new collection items for a lower price.

Thanks to the preparation period, which spans over several weeks, the consumers can find the items they are interested in.